Country Branding

The intangible value of reputation and brand image of a country has multiple aspects, such as products, tourism, culture, sports, business and government agencies, which determine the values ​​associated with that country. Country is a good brand for advocates of this concept, adding value to products from that country and labeled "made ​​in ..." as well as for tourism, attracting foreign capital, labor recruitment force and its political and cultural influence in the world.

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